Adobe Introduces AI Video Tool to Compete with OpenAI

Adobe has introduced its AI-powered video generation tool, Firefly Video Model, aiming to compete with OpenAI’s Sora and other industry players like Runway. Unlike its rivals, Adobe’s tool is designed to integrate with Premiere Pro, enabling film and television studios to refine or enhance existing footage rather than create entirely new videos. Meta has also developed a similar AI model but has yet to announce its release timeline.

The Firefly Video Model produces five-second clips at 1080p resolution, which is shorter than OpenAI’s 20-second clips. However, Adobe emphasizes that most production shots are around three seconds long. The tool allows users to generate 20 clips per month for $9.99 and 70 clips for $29.99. In comparison, OpenAI offers 50 lower-resolution videos for $20 and a $200 plan for longer, high-quality clips.

Adobe is also developing a "Premium" pricing plan tailored for studios and professional users, with details expected later this year. The company is focusing on improving video quality rather than increasing clip length and is working on enabling 4K video generation.
Alexandru Costin, Adobe’s vice president of generative AI, highlighted that the Firefly Video Model is optimized to enhance real production footage. The company aims to support creative professionals by offering AI-powered solutions that seamlessly integrate into existing workflows while maintaining high-quality results.

Source: reuters.com